We use only lab-grown diamonds in our jewelry. This decision was taken intentionally and consciously by our founder Priyanka Mehta after having spent more than a decade in the mined diamond industry. The diamonds we use are superior to those available in most commercial jewelry due to our unique access and expertise. We are located in Antwerp, Belgium, the diamond capital of the world. They are grown in controlled environments using renewable energy without the environmental damage, human rights violations, and exploitation associated with diamond mining. Additionally, lab-grown diamonds are not limited by the finite supply of diamonds in the earth, reducing the incentive for unethical mining practices. We pride ourselves in selecting the best and making sure that our diamonds go directly from the lab to the consumer after manufacturing.
All our pieces are crafted with 18k gold, recycled from electrical components. We are committed to sustainability and will gladly recycle our customers own gold to create new jewelry. The process of recycling gold conserves natural resources and reduces the environmental impact associated with gold mining. It also provides a more sustainable source of gold compared to mining for new gold deposits. Humans have already mined 170 million kilos or 375 million pounds of gold from the earth. We use only gold that already exists to create our nue jewelry.
We believe in the celebration of human craft. Goldsmiths have been making jewelry by hand for thousands of years dating back to at least 4000 BC. It is part of our collective history and was widespread in ancient civilizations such as the Egyptians, Sumerians, and Nubians. All our pieces are hand crafted by master artisans in our atelier in Antwerp. By keeping our production local we are able to customize every design. Each piece of Nue jewelry is made meticulously by hand and results in a feather light heirloom that will accompany you on all your daily adventures.